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GO EZ

Carry-on luggage that helps ease luggage check-point

My role
Primary/Secondary Research, Branding, Rapid Prototyping
Tools
Adobe CC, SolidWorks, Rhinoceros 3D, Keyshot
Timeline
Sep 2013 - Nov 2013



Overview

Travel will be quick and easy with this checkpoint-friendly carry-on luggage; GO EZ means GO EASY. It will enhance the quality of the traveling experience in an efficient, accessible, and portable way for business travelers who travel frequently.





Research

"Business travel"

Global luggage market forecasted to reach $48.4 Billion by 2015

The market is large and growing



Who is traveling and why?

Business travel is on the steady rise

Due to airline fees, averaging 87% of travelers in recent years are using a carry-on for their trip



Passenger’s opinions on the most stressful part of the journey







Survey Questions

  • Frequency and duration of trips
  • Type and price of luggage currently owned or preferred one
  • Issues/pain points while traveling
  • Problems regarding security, packing, carrying
  • Difficulties by stage (home, airport, in transit, etc.)
  • Criteria in selecting luggage

💬 It’s hard to take out my laptop from the suitcase for security check and repack it again.

💬 I am really tired of damaged luggage like broken or missing parts.

💬 I often end up putting stuff reorganized when I pack. There are not enough dividers in the suitcase.

💬 It’s annoying to pack things around the vertical metal rails inside of the suitcase.



📌 To create a user and environmentally friendly carry-on bag that enhances the quality of the traveling experience for business travelrs






Persona

Amy Francis

Age: 35 / Occupation: Marketing Manager / Relationship: Marrie
  • Travels once a month
  • Prefer a compact, carry-on suitcase for quick and easy to carry
  • Efficiency, accessibility, and portability, but also can protect her electronics

💬 I try to make a rational decision; I want to buy practical products than just look good.





Concept Development








Prototyping





“Checkpoint Friendly” Laptop bags

You have completely unfolded your bag so that there is nothing above or below the laptop-only section, allowing the bag to lie flat on the X-ray belt.



→ Just became a “Checkpoint-Friendly” Bag!





Design Details









Final Rendering

GO EZ

“GO EZ” means GO EASY.

Travel will be quick and easy with this carry-on luggage: GO EZ. It will make your life easier with an efficient, accessible, and portable way of traveling.









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